This is called Gaslighting:

https://x.com/jonmachota/status/1839451830839095475

Cowboys owner Jerry Jones on the @1053thefan pregame show when asked about their early season struggles: "By any measurement, except the last two ball games, we've got top quality players. And I know we've got arguably one of the best players in the league in our quarterback. ... We got the personnel. We got the talent. And I really believe in our coaching staff."

"It's nothing personal, Sonny....... It's strictly business."