I remember watching from the living room with my family there also.

https://apnews.com/today-in-history/february-9

On Feb. 9, 1964, the Beatles made their first live American television appearance on “The Ed Sullivan Show,” broadcast from New York on CBS. The quartet played five songs, including “She Loves You” and “I Want to Hold Your Hand,” to a crowd of screaming teenagers in person and more than 70 million viewers across the country.

"It's nothing personal, Sonny....... It's strictly business."