Imagine (if you even can), decades back mob bosses doing the same thing? Take Vito Genovese for instance.

Imagine him plugging a new health product or something. He could market it as, "Don Vito's Vitamins" LOL

Or Giuseppe Morello advertising a nail salon? He could name it, "Clutching Hand Nails & Salon"

Or Profaci consigliere Salvatore Mussachio opening up a chain of habrdasheries? He could have marketed them as, "Wanna look chic this evening? Then come to Sally the Sheiks Boutiques." LOL

......Ya can't make this shit up, folks! Like they say, truth is sometimes stranger than fiction.