As I said, I don't really shop much at WalMart, so I can't truly compare them, only by their Sunday ads. I find Target's health and beauty department to be far less expensive than CVS', where I previously shopped for those items. I also find them quite reasonable for cleaning products, school supplies, Halloween candy, etc. Perhaps their clothes are more expensive than WalMart's (like I said, I really am not much of a WalMart shopper), but I do find that the quality is quite high.