Its cheap, and people like the theme they have.

If the food wasn't cheap, people would not spend their money at Olive Garden. That is their main selling point. Also they build Olive Gardens in places that don't have many options for pasta dishes.

What I don't understand is how an Olive Garden survives in downtown New York. I just looked at their locations and they have multiple locations in the New York city area.

You got to be kidding me?

Can you explain that?