I say it's bullshit. You're still inhaling nicotine and God knows what else. Of course they will say it is good for you, they want you to buy it! How long did it take before the tobacco companies finally admitted cigs kill you?

I'd say there are some chemicals in that liquid that is bad for you. What it is who knows? But to think it is 100% safe is only fooling yourself (meaning anyone that thinks that). I about slapped my 19 year old nephew because he asked me to buy some flavored brand about two years ago and I told him I'd break his damn neck if he ever asked again or I caught him smoking it because his words were "it's perfectly safe". Bullshit.

And yes I'm a former 1-2 pack a day smoker myself.