I think the initial idea itself was fine...but to spend all that time looking (God only knows how many phone calls she made) and then finally trek out o Staten Island for that dopey thing!! Alex sure was right about being able to use that as ammunition in case of a loss!!

The studs definitely brought the shirts up a notch...but the design was already great without them. Far superior to Magna's. I like the lesson learned on this loss; despite the quality (and price) of the merchandise, without a decent marketing plan they still got beat.

Incidentally...I though it was hilarious to see Kendra and Craig have to work together; these two can't STAND each other!

Kendra is in for a rude awakening since she seems to think she's got just two more opponents to knock down on her way to becoming Apprentice.

Apple